For some years that brands engage in cosmetics around the sport. I'm curious how this works around Swiss brand of equestrian sports, and the bio presented 2 years ago with his spray before / after exercise. The French brands continue to innovate to meet this need among athletes have dedicated products with strong values. But the target of sports complex and the communication must be well cared to be credible. To reach their sporting activity must accompany them in what is the most expensive and "cool." Strong emotions. Review 2 young French brands.

Launch a range around the town of Annecy and call Annecy Cosmetics . It could have been a range of anti-aging care for seniors, or a range of makeup figurines animation. For Annecy certainly evokes the mountains and the debacle around the bid for the Olympics, but also the little Venice, this sweet life and cultural events. The products in this new range are of good quality and range covers all needs, no complaints. And commitment is admirable, because our mountains and nature have to be well respected by all (including sports).

But now, the lack emotion to differentiate it from other brands, claiming the technical but also the unique relationship with nature. I was very disappointed by the packaging and the name that lack a supplement of soul, especially as the company is in the initiative is specialized in packaging for cosmetics ... luxury! There are so many great stories to tell and illustrate. Upper Savoy and do not lack character, name of Reblochon! Obviously this is just a story of look & feel (I'm trying to make enemies, I feel ...), but I would have liked to see in this range, drawing its essence in my beautiful area, magic views , purity both onshore and height, and the true face of these women and men who are bluffing us with their transcendence. There is so much talent, authenticity and so much wealth that I dreamed of a local cosmetic with a hint of emotion.

I was eventually seduced by the more travel kit of French sports brand Jeewin, found especially in decathlon. This pack is refreshing its design and an invitation to care (in the mountains or at sea or outdoor). Facial, lip care, foot care, body care with massage oil. The amount is more than enough for a week of skiing for two, and extra sizes to easily slip into the pocket without looking like an Eskimo on the slopes. As for odors, rather consensual Men & Women, my man who liked the oil (because there was relaxing leg massage with?). Leaning on the site afterwards (plugged) brand, I noticed that behind the development of this range for riders, there is a passionate young chemist extreme sports. Who has the right idea to communicate with sports (sponsorship, partnership, event) for "endorsement" real.

I worked myself several years with this target, sponsoring events and freestyle snowboarding. The impact on the brand was considerable, but it was not relying on the talent of a highly specialized and well introduced on all important circuits agency. Do not say cool and dynamic means. Jeewin will develop a special line under license X-Games. I say bravo to Blandine (25 years!) For this initiative full of freshness ... and have fun!