"Colors of Body" or how the color involved in the construction of our identity in society, how it is perceived and is a form of language with others, how to interpret and make use ... A free exhibition that promises to be exciting, with lectures and workshops (see mini-interview below), to be held from October 24 to November 9, 2008 in the Trocadero Gardens, organized by CNRS Observatory NIVEA.
If I know the NIVEA brand as a consumer, I did against by the existence of the observatory.
So I contacted the company to satisfy my curiosity and it is with kindness and openness that Anne ZAVAN, Director Marketing Services (education, media, internet, CRM, PR) and Project Manager of the observatory NIVEA has answered my questions.
Since when is the observatory NIVEA? What are the objectives? How does it work?
A. Zavan: The observatory NIVEA has existed since 2006. This is a social scientific observatory.
From 2006 to 2008, its objective was to study the skin as social issue.
From 2006 to 2008, its objective was to study the skin as social issue.
Since 2008, its objective is to study the cultures of body and appearance in society. The skin is still a work object, but it has expanded its analysis to be ever more in tune with the concerns and aspirations of society.
The NIVEA observatory consists of a scientific committee of five researchers / practitioners multidisciplinary: under the aegis of Gilles Boetsch, anthropobiologiste and Chairman of the Scientific Council of the CNRS, it is also composed of Georges Vigarello, historian Bernard Andrieu, philosopher and sociologist David Lebreton Nadine Pomarède dermatologist. These researchers are senior academics and practitioners. There is no member of Beiersdorf NIVEA in the scientific committee of the observatory NIVEA.
It meets quarterly to determine their subjects of study and publish scientific books three times a year. The last is devoted to holistic beauty and the next will focus on color on the body.
The observatory NIVEA is free to choose his subjects and approaches. It does not obey the "orders" of NIVEA to protect the freedom of research and scientific thinking are guided by the sensitivity of researchers to the issues of society.
Could you tell me what you do in particular as head of the project at NIVEA?
A. Zavan: My role is to be the person:
a) ensures that the observatory NIVEA means to operate and is motivated to this mission with us. I defend its budget every year, I inform them about the company, I make sure of the strength of the relationship between us and them.
b) that radiates as much as possible: in-house, particularly with marketing teams, among opinion leaders, the general public as well as we speak on our site NIVEA.fr.
I attend their committees as an observer and give them information about our company and our brand.
What are the contributions that NIVEA is his knowledge of the beauty market to the observatory and vice versa?
A. Zavan: NIVEA provides practical knowledge on the use and attitudes vis-à-vis the beauty in France and in the world of marketing approaches, communication and commerce that nourish the social thinking of researchers.
However for "Colors of body" exhibition organized by CNRS Observatory NIVEA NIVEA Observatory asked the company Beiersdorf NIVEA bring his knowledge in terms of technology and make up to host a workshop in exposure.
However for "Colors of body" exhibition organized by CNRS Observatory NIVEA NIVEA Observatory asked the company Beiersdorf NIVEA bring his knowledge in terms of technology and make up to host a workshop in exposure.
Conversely, marketing teams NIVEA advantage of the work of the observatory NIVEA to enrich their approach to markets and consumers.
What kind of lessons do you draw from these observations understanding & use of color in the societies in setting your axes product development?
A. Zavan: Work on the use of color through the "Colors of body" exhibition is underway, so we have not yet been able to draw practical lessons for our areas of product development is being done in our house mother of Hamburg.
However, with this we have learned about how people use color as a marker of their social position and the symbolism of colors, we can be more sophisticated in the use of color in our communications in France.
However, with this we have learned about how people use color as a marker of their social position and the symbolism of colors, we can be more sophisticated in the use of color in our communications in France.
But I will say no more to let you discover the hidden meaning of the colors in the "Colors of body" exhibition in October and November!
What workshops would you recommend to readers of 30ansenbeauté? How to participate?
A. Zavan: Among the workshops to discover free since the entire exhibition is free to the public, I would suggest:
- The "extraordinary phenomena" workshop, in collaboration with the chemistry between association reactions are dramatic outbreak of mixing colors and material processing, a show of colors and shapes to explore the physico-chemical processes underlying
- Workshop "Tell me how you colored, I'll tell you how it works"
- A demonstration of Samoan tattoo by Sébastien Guillot is the 2007 winner of the prize Observatory NIVEA-CNRS, the researcher
lives and officiates at a Samoan tattoo artist to work on his thesis. Workshop on November 1.
- The makeup of the Observatory NIVEA workshop techniques to reveal its beauty, receive professional advice. November 2, from 14h to 16h.
- The "extraordinary phenomena" workshop, in collaboration with the chemistry between association reactions are dramatic outbreak of mixing colors and material processing, a show of colors and shapes to explore the physico-chemical processes underlying
- Workshop "Tell me how you colored, I'll tell you how it works"
- A demonstration of Samoan tattoo by Sébastien Guillot is the 2007 winner of the prize Observatory NIVEA-CNRS, the researcher
lives and officiates at a Samoan tattoo artist to work on his thesis. Workshop on November 1.
- The makeup of the Observatory NIVEA workshop techniques to reveal its beauty, receive professional advice. November 2, from 14h to 16h.
All this is subject to change for other workshops are organized by the CNRS.
Registration for the workshops will be on site and the entire exhibition program with lectures open to the public also is the site of the exhibition www.cnrs.fr / couleurssurcorps
ZAVAN thank you to Anne for letting us behind the scenes of the observatory NIVEA. Exciting!
Anyway, on my side, the choice of the workshop is already done. Guess what? And you?
this concept very well, I did not know either.
Oh hey I did not know Nivea had an observatory!
@ Chris: interesting, is not it? you tell me one more show in Paris ... it's true that I'm really happy to be able to enjoy such events @ sonia: yea, and also works with a design office for her makeup!
I admit, I'd go see it! who's coming with me?
cool! thank you for the info, I did not know more than that was ... well, there are all the market research, but I think this approach is really interesting!
@ Corienga: I think I'll be there Sunday, November 2. We can arrange to be on site and Register. Biz @ tends & Co: happy I made you discover this! good weekend