Yet if one asks about the French organic products, they are largely resistant to most the idea of paying for more expensive products even if they show a growing interest in a more responsible and "healthy" consumption. Consequently, the Crossroads initiative to promote its line of "action" and make organic products more accessible cosmetics addresses this issue.
Aside from the certification, I come not to see the difference between the offer a natural product and a conventional luxury product in selective distribution, both offering olfactory pleasures, beautiful packaging, a selection of active and beneficial ingredients and all more beautiful than the other performers, beauticians network. While alongside mainstream luxury cosmetics, you find the same place plethora of beauty brands like Bourjois friendly and accessible, Gemey, or Nivea.
It is necessary to have the choice and the emphasis in retailing these products to create competition but also allow the bio to settle permanently in our consumption patterns. What do you think?